Archive for December, 2010
Before diving in, we should perhaps remind everyone that trademarks don’t mean a lot in China. Knockoffs of all sorts are produced in massive quantities. But not long after Mark Zuckerberg toured the country and met with business leaders, Facebook’s name has been spotted in connection with a Chinese social network.
Some info to orient you: Tencent Holdings Limited is a Chinese tech company that reported $1.8 billion in revenue in 2009. It owns a popular messaging platform along with a lot of other social properties. And Tencent also owns the social network in question, PengYou.com. So while the circumstances are doubtful, they can’t be dismissed.
Moving on, then, it seems some sort of Facebook authentication option was seen on PengYou.com. Mobinode reader Yu Junde captured a screenshot, and writer Gang Lu explained afterward, “If you choose an oversea school/university for your education profile, the Facebook authentication will show up.”
Not much else is known because no one’s gotten the authentication process to work. So we may be looking at an early mockup of a tie-in, or just a mistake or joke.
Anyway, now more than ever, Facebook definitely has reason to want to do business in China. A fresh report indicates that there are 450 million Internet users in the country, compared to the entire U.S. population of 310 million.
Last week, millions of Skype users lost their connections and experienced various other issues with the service. Though the outage didn’t last much longer than a day, the sheer number of those affected created a huge blunder for the company.
It didn’t take long for Skype to go on damage control mode, however. CEO Tony Bates himself jumped on the Skype blog a few times to provide updates, explanations, and of course apologies:
Now, Skype CIO Lars Rabbe has strike in with a “post-mortem on the Skype outage”. He details the cause of the failure, how they recovered the service, and most importantly, what the company is doing to prevent such a thing from happening again.
In the technical explanation of what happened, simply refer to Rabbe’s post. To put it in the simplest possible terms, which he did, in the intro, Skype’s P2P network became unstable and suffered a “critical failure.”
As far as prevention, Rabbe says the company will continue to examine its software for potential issues, and provide “hotfixes” where appropriate, either for download or automatic delivery to users. “We will also be reviewing our processes for providing ‘automatic’ updates to our users so that we can help keep everyone on the latest Skype software,” he says. “We believe these measures will reduce the possibility of this type of failure occurring again.”
“Second, we are learning the lessons we can from this incident and reviewing our processes and procedures, looking in particular for ways in which we can detect problems more quickly to potentially avoid such outages altogether, and ways to recover the system more rapidly after a failure,” he adds. “Third, while our Windows v5 software release was subject to extensive internal testing and months of Beta testing with hundreds of thousands of users, we will be reviewing our testing processes to determine better ways of detecting and avoiding bugs which could affect the system.”
He says that Skype will also continue to invest in capacity and resilience, with an investment program already in existence.
A lot has been said in the past few weeks about Facebook entering China, and this morning, another expert expressed his opinion that the social network will at some point make an entrance. Gady Epstein, the Beijing bureau chief for Forbes, even used a form of the word “inevitable” to describe the move.
A little background information: Mark Zuckerberg has been visiting China this month, supposedly on vacation, but also just happening to meet with the execs of a number of important local companies. And one Baidu representative even came out in support of Facebook doing business in China.
Epstein wrote in response, “Will Facebook eventually play nice with the Chinese government, ushering in an era of a censored China Facebook? My guess: Yes.”
Epstein reasoned, “Zuckerberg has already answered the question of whether Facebook will go to China with a question of his own: ‘How can you connect the whole world if you leave out 1.6 billion people?’ That powerful notion – connecting the whole world – is what will trump arguments against a Facebook entry into China even in the eyes of many Western users.”
Then Epstein noted, “Will there be blowback, outrage and constant discussion of the impact of censorship on Facebook in China? Of course. Will much of that venting take place on Facebook? Most likely. Let a hundred Facebook groups bloom; Zuckerberg will welcome them. If the viral campaign against you is taking place on your platform, you’re in good shape.”
That’s an interesting point. Plus, in the long term, it’s hard to imagine people worrying more about a social network than the poisonous dog food and toys that were traced back to China, and protests regarding those problems have blown over.
If any Facebook employees were still manning their stations two days ago, you can be sure they sent up a cheer as traffic data rolled in. A report from Experian Hitwise has indicated that, at least in the UK, Facebook received more visits than Google for the first time ever.
Credit goes to Robin Goad for monitoring the situation, and he wrote, “On Christmas Day facebook.com accounted for 10.50% of all UK Internet visits, while the figure for google.co.uk was 9.77%.” This was the first time that Facebook has ever been the most popular UK website.”
Granted, the odds of Facebook staying ahead of Google are low; people will stop saying “Merry Christmas” to all their acquaintances before long and they’ll have less spare time as they head back to work and school, too.
Still, becoming the most-visited site in the UK is obviously an important achievement for Facebook, and the Experian Hitwise graph shows that the social network’s growth is a steady thing.
Congrats to Facebook on both the milestone and handling all the traffic without issue.
Do you have a website that is suffering from lack of traffic? You know what it means when there are very few visitors to a site, your income potential gets small every day. So you definitely would want to learn how to increase your site traffic. The good thing about this is that there are many ways that you can try. Often, it is a trial method wherein you just test which technique would work best for your website.
In most cases, when you are trying to get more visitors to your website, what you are basically doing is getting as much attention as you possibly can. Because that is the sure way that you can get the number of visitors that you want. And of course, the more the better. You need to find ways for people to notice what you are doing, and not just your website. Often what you do online can also affect the way people notice or view your website. If they like what you are doing, chances are they would head straight to your site and digest its content. Read or watch a Traffic Evolution Review to learn more.
To help you increase your site traffic, try these tips and suggestions. I guarantee you will see a spike in your stats.
You should continuously build more links pointing to your website. Because that is the most effective way for your site to rank higher in the search results. And if you reach the top three spots, you are guaranteed to get the best quality traffic any website owner could ever dream of. But that is if you are targeting the right keywords, and that is another topic altogether.
You must also interact with other people on the web. You can do this through the use of blogs, commenting on blogs, being active in the forums, doing some video marketing, and other similar techniques. If people get to see you more often online, then chances are they would always think of you whenever some topics related to your website are discussed.
Positioning yourself as an authority in your field is one of the best ways that you can get a lot of traffic to your site. Why? Because people tend to seek information from those that they consider as the expert in the topic. But the problem with this approach is that it will definitely take some time before you can build up your reputation. However, when you do that your website will surely benefit from it.
Your website should contain high quality articles. Because people will not stay a minute longer in a website that offers no real value for them, so always make a point that whenever you write and upload content, to ensure that it is of good quality. Another good thing with having great content is that you can possibly get links because of it. Other people would like to link to your content if they think their readers would benefit from it.
While there are many other techniques that you can do to increase your site traffic, with some of these included in seo training dvds, those mentioned here should be enough to help your stats improve. Always go for quality whenever you do anything to gain traffic for your site.
Google has put together a new collection of resources for webmasters. This includes a page that provides all the different ways the company wants you to contact them if you want to tell them about a page you want to remove from search results, tell them about spam, tell them when you’ve fixed issues on your site, etc.
They’ve also collected various articles from their sites and put them with this information.
We provide lots of information for webmasters across many different channels — you can stay up to date with the latest features here on our blog, browse articles in our Help Center, have discussions in our forums (in 17 languages!), watch videos on our YouTube channel, or even read in-depth interviews says Mariya Moeva of Google’s Search Quality Team.
She adds there’s no shortage of useful information, but sometimes the relevant bits may be a bit difficult to locate, especially for novice webmasters. We see the same questions popping up over and over again, so we’ve tried to make our most frequently searched information as accessible and visible as possible: We analyzed the questions asked over the past year and a half and identified the issues you are most interested in. We then picked out the relevant bits from across our different resources and collected the answers to those questions in one new convenient FAQ page in our Help Center.
Of course you can always check out Google’s Webmaster guidelines, Webmaster Central Blog, and Webmaster YouTube channel. Then there’s the Webmaster Help Forum and the search engine optimization guide.
However, these are all conveniently linked to from the new page. So you really only need to keep this one bookmarked, and you should be able to find the resources you need to refer to.
Google and added pay-per-click based commercial casework love to tell you how amazing it is to absorb money and get targeted traffic through their PPC and sponsored seek programs. We’re abiding you’ve done some analytic at the better search engine on the planet and noticed all those accent searches at the top of the after-effects as able-bodied as the paid spots in the sidebar. While PPC traffic does accept its benefits, spending some time, accomplishment and allotment of your promotional account on SEO casework will absolutely assist you in accepting long-term organic traffic at an abundant lower cost.
It is seen that almost companies struggle with PPC Vs SEO admiration how abundant they should aspect to each. PPC traffic ideal if you have searching to raise traffic in an actual abbreviate timeframe and do not apperception spending a ample block of cash per visitor. While Google’s minimum is $0.12 per visitor, a lot of search terms and keyword phrases accept an ample bulk of competition so it could amount you badly added to get visitors to your website application their services.
SEO on the added duke has an antecedent outlay of your advance account into assorted forms of advance including enhancement of your accepted content, accepting backlinks, article submissions and added tricks your SEO organizations has up its sleeve.
If you accept a bound bulk of money to absorb to bazaar your website or online venture, its abundant bigger to put that account into SEO casework to accomplish amoebic cartage again to buy a actual bound amount of visitors from a pay-per-click service.
If there is a problem of low amount for website’s expense then its best to invest that amount on SEO services for getting organic traffic then ultimately you will have visitors from a PPC service.
Facebook announced today that it has partnered with TripAdvisor to bring “Instant Personalization” to the travel site. The integration will allow TripAdvisor users to tap into their friends’ travel experiences while planning their own trips.
If a user is logged into Facebook, they can see friends’ reviews and access a map showing places where friends have visited, as well as a list of their most popular destinations.
“For example, when you’re researching a location, hotel or restaurant, you’ll see friends’ reviews first, so you can make better vacation decisions,” explains Facebook’s Tiffany Chang Black. “And if you need some inspiration, the new personalized TripAdvisor home page will now show a world map with all the places friends have said they’ve been using TripAdvisor’s Cities I’ve Visited app. Don’t just look through your friends’ vacation photos on Facebook; get tips from them and go on your own adventure.”
TripAdvisor is a new instant personalization partner and becomes customized for you by using your public information and list of friends from Facebook to show you friends reviews and other content you might find interesting.
I’ve recently been thinking more about some ranking signals that in the past, I dismissed. Some of these the engines have previously disavowed, while others don’t get the attention or discussion they potentially deserve. My list includes:
* Mentions of a domain / brand name - particularly in sources that the engine has classified as “news.” I suspect we’d find a reasonable correlation and probably plenty of examples of domains that begin ranking once they earn these mentions.
* Nofollow links from trusted sources – By running a bit of analysis across the domains on the web, engines could see, quite simply, who links to very good pages/domains and with what level of consistency. From there, it’s an easy step to simply “count” those no followed links as followed or treat them similarly to the mentions above. This metric already gets a lot of attention, and our correlation data, at least, suggests that a high number of links/linking root domains with no-follows does correlate to better rankings.
* LinkedIn + Twitter profile links – since these sites are used primarily by real humans, most of whom can’t afford to have a spammy site seen by potential employers/networkers, these links are likely golden for search engine uses.
* Traffic patterns via aggregated Google Analytics data – if the search quality team received a list of domains that sent/received traffic and the relative quantity levels, I suspect they could put this to use as a methodology to sort the spam from the real sites (spam tends not to send out traffic, nor receive it from a diverse range of good sites). It would also be an incredibly tough metric to game – how do you draw down lots of referral traffic from many unique high value sites without actually being interesting and worth visiting?
* Mobile visits, check-ins and interaction - Though still tough to determine/track compared to some other metrics, I’m thinking that a local business or relevant website only gets clicks and interactivity from mobile browsers/devices if it’s highly relevant and useful. This could be another solid way to filter spam and get data for local/maps types of rankings (presuming the engines had access to the data at scale… can you say Android/Windows Mobile?
* Links and references in Gmail - Again, it’s unlikely Google’s actually reading our email, but certainly the search quality team could get a list of the number and diversity of references to sites used in email.
* Content that garners comments - if real people are actively participating on a site around unique content, I’d wager to guess that content is likely the type engines would want to rank. Things like comment RSS feeds, trackbacks and content uniqueness analysis could all be leveraged to help sort.
* Rich media present on site and around the web – Spammers don’t make a lot of unique graphics, images and photos. Likewise, they don’t film original video, don’t post podcasts, don’t build Flash elements, upload Excel spreadsheets, graphically heavy PDFs, or the like. Real websites and businesses run by real people and businesses do. Since the engines already have the indexing and segmentation capacity, there’s nothing to stop them from examining the data as a quality signal.
I’m not saying that Google/Bing are definitely using these, but I’d suspect that all of them have practical applications in improving search quality and relevancy. And, by running correlations and analysis of these data points ourselves, we may be able to learn more about what makes a site “look natural” and rank-worthy to the engines, particularly since so much of my email and our Q+A seems to be worried about false positives of late.
Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. Don’t go away and stay with us.
When you click the button, it will add that query to the topic list on the left-hand side of the screen, as well as create a custom section on the Google News homepage dedicated to that topic.
Google has allowed you to customize your news experience in similar ways for quite some time, but the button simply provides a call-to-action, and like just like a call-to-action in an advertisement, it will encourage clicks and further use of this kind of customization, and therefore enhance the Google News experience for users.
The result of this is keeping people interested in using Google News, and let’s faces it – it’s not quite as critical of a go-to source for news these days, as many Facebook and Twitter users are using these services as news readers.
Google has done a lot over the last year to keep Google News interesting, and it will have to continue to do so to keep traffic from going elsewhere.